Originally, Biggby Coffee was called Beaner's Coffee, but rebranding struck after Latino groups came forward with concerns. The term 'beaner' is considered an offensive word
to describe a person of Mexican or Hispanic descent. The corporate coffee chain quickly reacted to the roar of complaints in 2007 and made an official announcement to share that changing the
brand name was the right thing to do. Luckily, Biggby's reputation wasn't completely tarnished. In fact, since the rebranding of the company name, they've expanded exponentially.
The reputation of West Coast-based Peet's Coffee has remained relatively unscathed when it comes to negative headlines. But, there have been some hiccups and
a matter of being accused of shortchanging customers on coffee sizes.In 2015, a lawsuit was filed against Peet's by a Cook's County man who alleged that the chain misrepresented the amount of coffee
it serves in French press containers. The man claimed that he received at least 25% less French press coffee volume than advertised, which meant he was overcharged.
In 2018, social media users went to bat with the coffee chain over the announcement of its annual 'Roll Up The Rim' contest. They demanded that Tim Hortons improve conditions for workers
in the form of higher pay rates, regulated meal breaks, and the inclusion of consistent benefits for Ontario employees.
In 2019, the company attempted to reinvent its image by changing its name from Dunkin' Donuts to just Dunkin'. This rebranding was meant to help update and modernize the company
alongside its newly redesigned menu featuring unique seasonal items. However, customers in the company's home state of Massachusetts felt the rebrand would turn Dunkin' into another
"snooty fast-food coffee chain," reported Mashed. Customers were also afraid Dunkin' dropped the 'Donuts' because it was no longer going to be selling its legendary treats.
Lucky for them, that wasn't the case.In a separate incident, Dunkin' received major backlash about its end-of-day closing protocol for employees to throw out mass amounts of donuts and
bakery products when a TikTok video went viral in May 2021. The TikTok creator told Newsweek at the time that "throwing away the food at the end of each day is the company's rules."
For instance, Starbucks reported that its net profit for the last quarter of 2021 was up by 31%, to the tune of $8.1 billion. Despite the major profit increase, Starbucks continued to
significantly raise its prices in the first few months of 2022, claiming that the increased cost of labor and training, supply chain shortages, and inflation were behind the hikes.
Customers flocked to social media to express their outrage, calling the coffee giant guilty of "corporate greed." And yet, as its sales will suggest, Starbucks is still beloved by millions of people