Half of fast-food chains offer burgers. But just because burgers are so popular doesn't imply every brand produces a great one.
Technomic performed a poll to determine what makes a burger craveable vs ordinary. The chain asked fast-food consumers to evaluate burgers based on craveability.
Customers evaluated the craveability of the chain's burger at 54.4%, citing the char on the burger patties and the Whopper as their go-to menu item.
Krystal, which is making a comeback, ranked second with a 61.2% craveability rate.
Mini burgers are what bring customers to the company, not bigger bites. Steaming tenderises the slider-sized burgers.
The winner serves slider-sized burgers. White Castle is America's oldest fast-food brand, but that doesn't mean it's outdated.
72.4 percent of consumers chose White Castle's mini square burgers as the most craveable. White Castle steams its burger patties over chopped onions.
Customers said things like "the steamed burgers are the greatest" and "only White Castle prepares them like way and they're craveable."
White Castle achieves efficiency by steaming and their tried-and-true cooking method. Holes in burger patties help cook them faster and meet demand.
Holes in the patties help steam cook the burger inside and out. Once the buns are added, the onion flavour permeates the meat and bread.